Our Board

  • Thomas Loudon

    Experienced international journalist, documentary filmmaker, podcaster, presenter, moderator, actor, voice over, screenplay writer and editor. Formerly also a media entrepreneur and a media executive (Talpa Network). Now back to being a creator again, specializing in issues concerning economic growth and waste.

    He has worked extensively in the EMEA region, Central Asia and in Latin America. He lived in Italy, El Salvador, Cuba, the US, Iran, Egypt and Jordan. Now I am back in The Netherlands.

    As a Middle East correspondent, he reported for TV news stations from all around the globe and he contributed to news shows in 5 languages. In the Netherlands, he hosted a radio interview show.

  • Thekla Reuten - Chair

    Thekla Reuten is a versatile Dutch actress, born on September 16, 1975, in Bussum. She has gained international recognition for her impressive acting performances in both film and television. Thekla began her career at a young age and has grown into one of the most respected actresses in the Dutch entertainment industry.

    In addition to her remarkable acting work, Thekla Reuten is also known for her involvement in activism and social issues. She has actively contributed to various social and environmental causes, using her influence and prominence to raise awareness and promote positive change.

    Thekla is not only a talented artist but also a passionate advocate for different charitable causes. For instance, she has been involved in environmental initiatives, gender equality, and human rights. Her dedication to these important issues reflects her desire to use her influence for more than just entertainment.

    Through her active engagement in activism, Thekla Reuten has demonstrated that she is not only a talented and versatile actress but also an individual committed to a fairer and more sustainable world. Her role as an advocate highlights her commitment to using her platform to effect positive changes and make a difference in society.

  • Mikkel Hofstee - Treasurer

    Mikkel is the author of the book Primal Human 2.1 that shines a light on how humanity's ancient genes struggle in the modern world. Humans, he says, have never been better off, and still obesity, depression, stress, addictions to screen time and unhealthy food are rampant. Why is that? In Primal Human 2.1 Mikkel digs deep to reveal causes and consequences but the book is also a hopeful plea to get closer to our nature and let progress work for us rather than against us.

    As an entrepreneur he is the founder of Lifeguard, now one of the leading consultancy firms providing vitality programs to companies. He supported tens of thousands of people towards leading healthier and happier lives. He is also one of the founders of the Amsterdam City Swim, which by now has raised more than 10 million euros to fund research aimed at finding a cure for the deadly disease ALS.

  • Sjoerd Raaijmakers - Secretary

    He is a purpose-driven, goal-oriented executive in the entertainment, agency, and news media industry. He is a strong creative business communications professional skilled in content strategy, development, production, and distribution, as well as media, advertising, and branding. He is also passionate about innovation and (digital) transformation processes with a human-centered approach.

    In a corporate context, storytelling and publishing help to guide people and companies, and if authentic, help transfer the purpose of the brand.

    Individually, stories help him escape daily routines, and they allow him to create social and psychological structures he needs to understand the world he lives in, to celebrate life and love. Stories make the world go round (sorry for the cliché).

    And film is his favorite medium. Ever since he was a child, he has been passionate about movies; he must have seen thousands. Good and bad, mind-blowing, boring, and everything in between. Stepping into a temporary world with its own rules of engagement is always magic and never bores him.